What Is Guest Posting?
Guest posting is regarded as a strategy in digital marketing that involves publishing your writing on another website with the relevant niche. This practice is adopted to enhance viewership, backlinks, authority, and rank of your website or blog.
There could be three different ultimate goals behind guest posting. These goals are listed below:
Posing your website or blog as an authority and an established entity in a specific industry or niche. Getting an increased number of visitors to your website. Spreading a number of backlinks to your site would ultimately increase the authority of your website. Keeping any of these goals in mind, you should devise a strategy for guest posting that would serve the purpose precisely. Knowing your end goal ahead of posting or publishing your content on any other website would definitely help you in getting the optimum results.
Before selecting a website to publish your post as a guest post, you should consider certain factors regarding the stature of a website. These factors are directly responsible for the improvement of your website. The factors we are discussing, are listed below:
Niche relevant to your product or services. Higher Domain Authority (DA) and Domain Rank (DR) Higher UR Lower Spam Score
All the factors, as mentioned above, add to higher quality and ultimately higher traffic. There are multiple benefits of guest posting. Guest posting enables you to build strong relationships with fellow bloggers and other people in your industry. Guest posting is also a great way to rank your website higher on search engines and for most people, this is the primary purpose behind guest posts. Guest posting also enables you to introduce yourself to a new audience, enter an already established community and deliver your message or content effectively.
Guest Posting Guidelines
Both the parties involved in the process of guest posting should follow certain guidelines to make the process smooth and easier for everyone. Here are some general guidelines for this purpose:
- Email your Bio and relevant information written clearly to remove any confusion.
The authors should write posts or blogs in such a way that it looks similar to the writing fashion of the blog where the content
- would be published.
- The publishers should verify the track record of authors.
- The authors should provide relevant and detailed content that could be informative for the targeted audience.
- Hyperlinks should be relevant to the blog.
- At least 2 images relevant to the content being published should be provided to the publisher.
- The publisher should verify the uniqueness and relevance of content before publishing it on the blog.
Guest Blogging Safe?
No SEO strategy is totally safe and secure. However, if you make guest posts look natural and create in-content links that are totally relevant to the niche and discussed the topic on the blog, then search engines won’t take any harmful action against your site.
The authors and publishers should take necessary steps to make a guest post safe in such a way that it would remain safe in the coming years as well. This would enable your site to have secure backlinks to your website which won’t get vanished because of any newer update in algorithms of search engines.